It appears that 2016 is the year that Aston Martin are looking to expand their brand beyond the realms of just cars. After just last month unveiling there first ‘brand experience’ store in the heart
of the Mayfair district, in London, Aston Martin are now looking to further expand their automotive sector by venturing into the ‘luxurious boating’ industry.
The British car manufacturer unveiled two luxury models AM37 and the AM37S (the latter being a slightly quicker version), the price of the two? Oh, just a measly $1.6m and $2.1m, respectively.
The boat has been a project of Aston Martins for a while now, they first teased of the boat in 2015 but very little was revealed, they said only ‘likely owners’ will be given any further details on a
strictly confidential basis. However, the time has come for all to be revealed and we now know it’s a 37ft powerboat, and is a simply beautiful construction.Here is a list of the key characteristics:
Aston Martin has said they want the AM37 to be incredibly exclusive, to ensure every boat receives the upmost detail and attention which involves substantial handcrafting. The first boat has
officially been sold and its delivery date is expected at the beginning of 2017. The company has said they will be strictly limiting the number of sales to just 8-12 per year.